You Don’t Have To Know What You’re Looking For

iStock_000013494452SmallYou know that line, right?

You don’t have to know what you’re looking for. You just have to start looking.

In case you live under a rock, it’s from an Ancestry.com ad. You don’t have to have actually seen the ad to know about the tagline, though. That’s because there are a number of genealogists who don’t love it. I constantly see snarky mentions of this line. It really seems to rankle even people who otherwise like Ancestry.com.

Why is that?

I actually like the ad. I thought it was clever when I first saw it, and I still do. When you’re starting out, you don’t have to know what you’re looking for. Once you get going, you’ll need to get your act together in order to be effective and efficient. But once you get going, you already have an Ancestry.com account, so this ad isn’t aimed at you.

Enlighten me. What is it about this ad that makes you drink the haterade?

Disclosure: I own a tiny amount of Ancestry.com stock. I’m pretty sure nobody cares, but don’t say I didn’t tell you.

Get more stuff like this

Don't miss a thing. Subscribe to new posts via email.

44 Responses

  1. Rox 3 years ago
  2. Ruy Cardoso 3 years ago
    • Kerry Scott 3 years ago
      • Ruy Cardoso 3 years ago
  3. Yvonne 3 years ago
    • Kerry Scott 3 years ago
      • Beth 3 years ago
        • Kerry Scott 3 years ago
      • Yvonne 3 years ago
        • Elizabeth Shown Mills 3 years ago
          • Yvonne 3 years ago
          • Elizabeth Shown Mills 3 years ago
  4. JL 3 years ago
    • Kerry Scott 3 years ago
  5. Caroline Pointer 3 years ago
    • Kerry Scott 3 years ago
  6. James Aylard 3 years ago
  7. Marian Pierre-Louis 3 years ago
    • Kerry Scott 3 years ago
  8. Sierra Pope 3 years ago
  9. Debbie Parker Wayne 3 years ago
    • James Aylard 3 years ago
      • Elizabeth Shown Mills 3 years ago
      • Debbie Parker Wayne 3 years ago
        • Debbie Parker Wayne 3 years ago
    • Kerry Scott 3 years ago
  10. Deb Brunt 3 years ago
    • Kerry Scott 3 years ago
  11. Harold Henderson 3 years ago
    • Kerry Scott 3 years ago
  12. dannieb 3 years ago
    • Elizabeth Shown Mills 3 years ago
  13. h mccaa 3 years ago
  14. Jenna 3 years ago
    • Elizabeth Shown Mills 3 years ago
      • James Aylard 3 years ago
  15. Harold Henderson 3 years ago
  16. Queen Bee 3 years ago
  17. Heather Bates 3 years ago
    • James Aylard 3 years ago
      • Heather Bates 3 years ago
  18. dannieb 3 years ago
  19. Jim 3 years ago

Add Comment

2604811407_0a9328103f_o
BREAKING: Clue Wagon is Now a Dating Website
4482942978_c4347b15fe_z
Ancestor Hate Mail
Ancestry DDoS attack
8 Theories on the REAL Reason for the Ancestry.com Outage
8409353231_68d3062177_z
Confession: I’m a GeneaFreak in My Sleep
4400388995_af65ba1fae_z
Can We Stop Calling Grandma a Whore?
Ancestry DDoS attack
8 Theories on the REAL Reason for the Ancestry.com Outage
5027161428_f762af4ce5_z
Why Don’t People Post Public Family Trees?
3366720659_b746789dfd_z
Confession: I Hate Free Genealogy Stuff
Family History Library Visitor Tips
9 Things You Need To Know Before You Go to RootsTech/FGS
1594411528_1512b1aad5_z
How to Stop Spammers From Stealing Your Facebook Identity
nelson-scheiber-wedding-minneapolis
Guerrilla Genealogy: Hunting Down Wedding Guests
4212380812_a008fbbf06_z
Dead People, Dead People, Dead People, SQUIRREL!
Mad-Men-DNA-Genealogy
How Mad Men Will Really End—With a Shaky Leaf
7464252264_a12645770a_k
Why Your DNA Test Results Are Wrong
Horrified Senior Woman
Clue: Your Ancestry Username and Your Pee-Oh-R-N Username Should Not Be The Same
4400388995_af65ba1fae_z
Can We Stop Calling Grandma a Whore?
7512877940_2720e3be12_z
Want a Full Refund on Your NewspaperArchive.com Subscription? Just Ask About Their Charity.
3366720659_b746789dfd_z
Confession: I Hate Free Genealogy Stuff
250436252_11e6b00028_z
O Come, All Ye Drama Llamas
6587951925_169aa0d54f_z
Is Making Money From Your Blog Still a Thing?
4482942978_c4347b15fe_z
Ancestor Hate Mail
1594411528_1512b1aad5_z
How to Stop Spammers From Stealing Your Facebook Identity
Ancestry DDoS attack
8 Theories on the REAL Reason for the Ancestry.com Outage
7512877940_2720e3be12_z
Want a Full Refund on Your NewspaperArchive.com Subscription? Just Ask About Their Charity.