You Don’t Have To Know What You’re Looking For

iStock_000013494452SmallYou know that line, right?

You don’t have to know what you’re looking for. You just have to start looking.

In case you live under a rock, it’s from an Ancestry.com ad. You don’t have to have actually seen the ad to know about the tagline, though. That’s because there are a number of genealogists who don’t love it. I constantly see snarky mentions of this line. It really seems to rankle even people who otherwise like Ancestry.com.

Why is that?

I actually like the ad. I thought it was clever when I first saw it, and I still do. When you’re starting out, you don’t have to know what you’re looking for. Once you get going, you’ll need to get your act together in order to be effective and efficient. But once you get going, you already have an Ancestry.com account, so this ad isn’t aimed at you.

Enlighten me. What is it about this ad that makes you drink the haterade?

Disclosure: I own a tiny amount of Ancestry.com stock. I’m pretty sure nobody cares, but don’t say I didn’t tell you.

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